Can You Influence People's Decisions

Have you ever gone into a meeting and say to yourself, "I know I'm going to get them as a customer. They have a problem and I can solve it. There's no way I can lose." Then by the time you have left that meeting you were given, "Thank you and we'll need to discuss it with the board and we'll let you know."

Most people have been there and know exactly what I'm talking about. You were so sure and can't figure out Why you couldn't close the deal. 9 times out of 10 it's not because of the product or the company, but because YOU couldn't influence their decision. You couldn't persuade them.

Great book to read, and I highly recommend you do, is THE 7 TRIGGERS TO YES, by Russell H. Granger.

This book points out how we are human not robots and that we need to not try to make things logical when we do a presentation, but to understand and apply the persuasion to influence. People react on emotions first and understanding how to trigger that emotion to say "Yes" takes an understanding of how the mind really works.

Did you know that Emotional Quotient (EQ) means understanding how people process and react to emotional input. It's stated that those with high EQ produce better results than those with high IQ.

If you can harness what triggers a person to react the way you want them to, you have great potential to close a deal just about everytime. That's because you are able to "persuade" or "influence" their decision based on their own emotions. You have the ability to control the situation because you studied them and their reactions. As stated in the book, "Persuasion is not an event, it's a process. Persuasion is understanding human nature and the human brain, then working with the brain's natural process."

Go to www.seventriggers.com to select applicable elements, make notes and print them out.

I have tried many times to figure out what I could have been doing wrong, why I couldn't motivate people, close more sales and I think I found out why after reading this book. In order for me to better lead, I need the power to persuade.

So analyze yourself and ask the question, "Can I influence people's decisions?" If you have been struggling with inconsistent sales, closures, motivating your group, then the answer may be "NO." There is hope you just need to learn the secrets.

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